Customising your Learners’ experience is a stepping stone to your and their success. It is vital to providing an immersive learning environment capable of engaging your target audience, encouraging participation and producing a sense of commitment to the content without overwhelming your Learners. Here at TheLearning LAB, in Geneva, Switzerland, we know how to engage Learners and how to optimise and customise your e-learning course to the highest possible level. Education is our thing, and we live and breathe it. Don’t hesitate to contact us for a consultation!
1. Storytelling & Audience
Your course needs to be both appropriate for your audience and suited to your topic. You wouldn’t run a course on emergency procedures in a silly, cartoonish style. Similarly, a course on storytelling would not be styled using linear, monochromatic visuals. The same applies to your audience, whether your Learners are children, teenagers, young adults or seasoned professionals, you will have to adapt the storytelling and visual style to suit their needs. Additionally, storytelling means providing context and real-world examples your Learners want to engage with, which are both emotive and educational. At the Geneva office of TheLearning LAB, we have experts in storyboarding, storytelling, copywriting and all other aspects of shaping content to your Learners’ needs!
Motivation drives all human interaction, and providing your Learners with the right level of motivation can make all the difference. Humans are innately driven by reward, whether real or virtual, and this is where gamification comes in. Allowing Learners to e.g. earn reward points they can exchange for upgraded avatars for their profile can be incentive enough for them to want to continue. Mini-games functioning as quick checks of their knowledge retainment can also engage your Learners, as structuring tests in the form of games works to take the serious edge off of the course without reducing its respectability and value.
3. Graphics & Video
Visuals have the power to make or break your course. Multimedia-based learning has been shown to improve engagement, retention, and learner satisfaction. People want video, they crave visuals and they easily grow bored of plain text. If you don’t already have some ideas as to how to turn your course content into something more visual, you have to begin brainstorming right this moment. An e-learning course entirely laid out in plain text will perform significantly less well than an identically-worded course which has added segments of video, e.g. recaps or additional stories, and infographics. Need expert video? Our sister company TravlrStudio, based in Geneva, Switzerland, will bring you the experts, know-how, equipment and creativity necessary to film engaging and visually stunning videos!
4. Scenario-Based Learning (SBL)
Scenario-Based Learning is similar to storytelling but takes it one step further. Rather than telling your Learner a story, you involve them in it. An interactive scenario requires your Learner to e.g. solve a problem through brainstorming, offering solutions, and testing various outcomes. It provides them with a safe environment for testing their knowledge and their real-world application of learned concepts, as well as a deeper understanding of what happens as a result of their decisions. It puts the learning into perspective in a way no theoretical content ever could!
5. Blended Learning
Not all Learners thrive when working alone. Combining the self-paced aspects of e-learning with real-time online sessions, or classroom sessions, or even planned chatroom discussions, can help those Learners who need that extra spark of motivation or whose learning style requires structured contact with others. This also allows you to incorporate assignments such as pre-recorded audiovisual presentations to be submitted by your Learners, which Learners can then discuss in real-time with one another. Depending on your Learners, contact on course discussion forums may be disjointed and inconsistent, with low engagement. Blended learning in the form of live discussion sessions encourages the Learners to engage and may also drive their activity level on the forums!
6. Feedback & Optimisation
Allowing your Learners to provide anonymous feedback allows them to be entirely honest without fear of any repercussions. The feedback cycle should always be in effect, collating student feedback as you go along and provide them with their e-learning platform, requesting feedback at regular intervals and improving any bugs or issues they report. Your platform will never be perfect, nothing ever is, but it can come very close to perfect if you listen to your Learners!
Don’t hesitate to approach us for a consultation, some advice, a workshop, or a collaboration. We have an incredible array of skills and expertise to offer your company and can make your e-learning vision come to life. Here at TheLearning LAB, we don’t shy away from challenges and we don’t stop striving for the very best!