E-Learning

Certina

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Who is the client?

Master the Craft of Precision with Certina Academy

The Certina Academy embarks on a pioneering mission to transform passionate individuals and professionals into connoisseurs of horology, with the ultimate aim of deepening their connection to the art of timekeeping. This cutting-edge e-learning platform, designed exclusively for internal use, empowers Certina's community—from sales associates to technical experts—with the expertise needed to master the nuances of Certina's watchmaking legacy.

Certina Academy's comprehensive curriculum immerses learners in the brand's rich heritage, precision engineering, and innovative spirit, ensuring they are fully equipped to represent the brand with authenticity and confidence. By delving into the intricate details of Certina's timepieces, participants gain the skills necessary to offer a customer experience that mirrors the brand's dedication to reliability and performance. Certina Academy embodies Certina's unwavering commitment to horological excellence, ensuring that every moment in this journey is a step towards becoming an expert in the field.

Screenshot of Certina Academy website with watches and a man with curly hair wearing a jacket and turtleneck.

Our Mission

Certina Academy, a dynamic digital platform crafted to deepen your expertise and passion for precision timepieces.

The mission of Certina Academy is rooted in a steadfast commitment to excellence, dedicated to equipping its community with the knowledge and skills necessary to deliver a superior and personalized customer experience. By investing in the thorough education and professional growth of its team, Certina ensures that every interaction with the brand reflects a high level of expertise and attention to detail.

The academy not only focuses on training its members in the intricate craftsmanship of Certina's timepieces but also in the subtleties of customer engagement, striving to elevate service from routine to extraordinary. This commitment to cultivating a profound understanding and enthusiasm for watchmaking among its ambassadors is what empowers Certina to consistently offer an exceptional, tailored experience to each customer, embodying the brand’s tradition of reliability and precision.

“Empowering Your Precision, One Lesson at a Time.” 
Certina

Two computer monitors displaying an online training program. The left monitor shows a training portal titled 'Your Training Program' with a menu on the left and a welcome message, while the right monitor displays a course progress timeline with four lessons, each with a 'Continue lesson' button, and a completion message at the bottom.
A computer screen displaying a close-up of a blue Certina watch face with a white frame tilted slightly at an angle.

Solution

How did we do it?

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Analysis

Features report and workflow
Wireframing
External Brand calibration
Content Plan

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Development

Platform set up
Implementation of the selected features

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Courses creation

Videos
E-learning courses

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 Delivery Goals

What we have Accomplished

  • Going live with the platform 

  • Content integration

  • Designs and videos

  • Implementation of the selected features

  • Satisfied Client

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