At Geneva, We create a visual language with which we speak to your learners, and our designers shape authentic courses that will invoke interest, emotion and engage your audiences. Let us help you build your identity and discover new elements of your organisation through branding questions and dialogues with your team and your e-learning targets..
Branding and identity for e-learning.
IT and academic minds deliverer smart bleu print but fail to deliver engaging content.
The learning courses material production require a strong design experience across multimedia: infography, brand, design, podcast, video, animation…
We peel back all your courses to come back to your core truth, this will be remembered by your learners.
Visual Identity & Branding
Your brand is the soul of your e-learning project. Every visual representation of your brand - the project name, the logo, the symbols, the fonts - convey meaning and create an emotional link between you and your learners.
When designing your visual identity and courses, we follow a creative process to deliver memorable course content:
We put together a thorough creative brief, analysing every aspect of your brand (target audience, positioning, values, mission, course goal, personas etc.)
We drill down to pinpoint the brand promise, which must stand out clearly through the sum of representations.
We build up your visual identity (logo, fonts, colours, photography, icons…)
We ensure that every aspect can be used across all communication materials (online, offline, live courses and in print).
Upon request, we can produce your ‘Brand Guidelines’, a working document to be used by any third party involved in communicating on behalf of your brand.
Good branding delivers a clear and forceful message, and builds credibility. The real value: to make you stand out in a unique way.